Bidstream & Data Flow — Architecture Diagram

    SAAS STACK · LEAK AT EACH HOP
    1. ADVERTISER
      ↓
    2. AGENCY DESK% fee
      ↳ LEAK
      ↓
    3. SAAS DSP% + data
      ↳ LEAK
      ↓
    4. EXCHANGE% + arb
      ↳ LEAK
      ↓
    5. SSP% + rebate
      ↳ LEAK
      ↓
    6. PUBLISHER
    PRIVATE INFRASTRUCTURE · RETAINED
    1. ADVERTISER
      ↓
    2. PRIVATE DSPowned
      ↓
    3. PRIVATE EXCHANGEowned
      ↓
    4. PRIVATE SSPowned
      ↓
    5. PUBLISHER
    CONTAINED · MARGIN + DATA RETAINED
    BIDSTREAM ECONOMICS · WHERE VALUE EXITS THE CHAIN