{"page":"/blog/ad-exchange-vs-ad-network-vs-ssp","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Date","Event","What it shows","Source"],"rows":[["2008","Google buys DoubleClick for $3.1 billion","Ad server and exchange under one owner","PPC Land, Apr 2025"],["2011","Google buys Admeld, a tool for choosing among ad networks","Publisher software starts managing networks","PPC Land, Apr 2025"],["2014 to 2015","Header bidding spreads","SSPs compete before the ad server decides","PPC Land, Apr 2025"],["19 Dec 2019","Rubicon Project agrees to merge with Telaria; the company is later renamed Magnite","Display SSP joins a video SSP","Magnite 10-K exhibit 2.1"],["2021","Magnite buys SpotX, a CTV SSP, and SpringServe, a CTV ad server","SSP and ad server in one company","Magnite 10-K"],["3 Feb 2025","Outbrain consolidates Teads, then renames itself Teads Holding Co.","Two networks become one platform","Teads 10-K"],["17 Apr 2025","Court rules Google monopolized ad server and exchange markets","Law separates the two roles","PPC Land"],["28 Feb 2026","Microsoft shuts down its DSP, Microsoft Invest","Buy side consolidates","MediaPost"],["2 Sep 2026","Remedies order: AdX bids must reach rival ad servers and Prebid","Exchange separated from ad server by court order","AdExchanger, Sep 2026"]],"sourceUrls":[["https://ppc.land/court-rules-google-monopolized-digital-ad-tech-markets/"],["https://ppc.land/court-rules-google-monopolized-digital-ad-tech-markets/"],["https://ppc.land/court-rules-google-monopolized-digital-ad-tech-markets/"],["https://www.sec.gov/Archives/edgar/data/1595974/000159597426000007/mgni-20251231.htm"],["https://www.sec.gov/Archives/edgar/data/1595974/000159597426000007/mgni-20251231.htm"],["https://www.sec.gov/Archives/edgar/data/1454938/000145493826000015/tead-20251231.htm"],["https://ppc.land/court-rules-google-monopolized-digital-ad-tech-markets/"],["https://www.mediapost.com/publications/article/405873/microsoft-to-shutter-dsp-formerly-xandr-replace.html"],["https://www.adexchanger.com/platforms/the-court-just-unsealed-judge-brinkemas-remedies-decision-in-the-google-ad-tech-antitrust-case-heres-your-tldr/"]]}