{"page":"/blog/ad-fraud-detection-tools","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Company","What it does (company description)","Ownership and scale","MRC SIVT accreditation","MRC pre-bid IVT accreditation","Named customers or partners"],"rows":[["DoubleVerify","Verification and performance platform: fraud, brand suitability, viewability, attention","Public (NYSE: DV); 2025 revenue $748.3M; 2,500+ customers (10-K)","Desktop, mobile web, in-app, CTV (MRC)","Desktop, mobile web, in-app, CTV","PepsiCo Philippines (DV, 12 Aug 2026); Roku, fraud research partner (DV, 13 Jul 2023)"],["Integral Ad Science (IAS)","Media quality measurement and optimisation: IVT, brand safety, viewability","Private; Novacap deal at about $1.9B announced 24 Sep 2025 (IAS); closed 23 Dec 2025 (IAS 8-K)","Desktop, mobile web, in-app, CTV (MRC)","Desktop, mobile web, in-app (IP and user-agent segments)","TikTok Pangle, IVT and brand safety measurement (IAS, 28 Oct 2025)"],["HUMAN Security","Protection against bots, fraud and abuse for advertising and enterprises; 20 trillion+ interactions a week (company claim) (PR Newswire, 25 Jan 2024)","n/d","Desktop, mobile web, in-app, CTV, for back-end detection and IVT predictions (MRC)","Desktop, mobile web, in-app, CTV","Named as SIVT provider in Walmart Connect's MRC audit, in process (MRC)"],["Pixalate","Fraud, privacy and compliance analytics for CTV, apps and websites; says it detects 46+ IVT types (Pixalate)","n/d","Desktop, mobile web, in-app, CTV (MRC)","Under audit since 9/2025 (MRC)","Yahoo, Criteo, LinkedIn quoted on its homepage (Pixalate)"],["Protected by Mediaocean (Protected Media)","Ad verification: IVT, viewability, attention (Protected)","Part of Mediaocean; deal date n/d","Desktop, mobile web, in-app, CTV (MRC)","Not listed","Adobe, Bayer, Onetag logos on its site (Protected)"],["Adloox","Ad verification and insights","Acquired by Peer39 from Scope3, reported 2 Jun 2026 (PPC Land, 2 June 2026)","Desktop, mobile web (MRC)","Not listed","n/d"],["CHEQ","Traffic and identity security: bots, AI agents, fake leads, paid media protection (CHEQ)","n/d; says 15,000+ companies use it (company claim)","Not listed","Not listed","Dell Technologies, Paycor logos on its site (CHEQ)"],["Fraudlogix","IP risk scoring, bot and click fraud detection, live IP blocklists; founded 2010 (Fraudlogix)","Founder-led since 2010 (Fraudlogix)","Not listed","Not listed","Dentsu, Comcast, Publicis Groupe, ZoomInfo named on its site (Fraudlogix)"],["TrafficGuard","Click and install fraud protection for search, Performance Max, social, affiliate and app campaigns (TrafficGuard)","n/d","Not listed","Not listed","Tabcorp logo; Lottomart case study (TrafficGuard)"],["Anura","Ad fraud detection for web, lead generation and affiliate traffic; advertises a 99.999% accuracy guarantee (company claim) (Anura)","n/d","Not listed","Not listed","MGID, QuinStreet, EverQuote logos (Anura)"],["Spider AF","Click, lead and affiliate fraud prevention; shows JICDAQ certification (Spider AF)","n/d","Not listed","Not listed","n/d"]],"sourceUrls":[["https://www.sec.gov/Archives/edgar/data/1819928/000110465926020499/dv-20251231x10k.htm","https://mediaratingcouncil.org/accreditation/digital","https://doubleverify.com/company/newsroom/doubleverify-strengthens-pepsico-philippines-brand-suitability-on-tiktok-with-pre-bid-controls","https://doubleverify.com/newsroom/after-stopping-smokescreen-doubleverify-and-roku-to-continue-joint-investigations-into-ad-fraud-schemes-in-streaming/"],["https://integralads.com/news/ias-to-be-acquired-by-novacap-for-1-9-billion-to-further-support-its-strategic-goals/","https://www.sec.gov/Archives/edgar/data/1842718/000114036125046475/ef20061707_8k.htm","https://mediaratingcouncil.org/accreditation/digital","https://integralads.com/news/tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers/"],["https://www.prnewswire.com/news-releases/human-security-announces-strategic-leadership-transition-tamer-hassan-to-become-executive-chairman-stu-solomon-appointed-to-ceo-302045046.html","https://mediaratingcouncil.org/accreditation/digital","https://mediaratingcouncil.org/accreditation/services-under-review/digital"],["https://www.pixalate.com/","https://mediaratingcouncil.org/accreditation/digital","https://mediaratingcouncil.org/accreditation/services-under-review/digital"],["https://www.protected.media/","https://mediaratingcouncil.org/accreditation/digital"],["https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/","https://mediaratingcouncil.org/accreditation/digital"],["https://cheq.ai/about-us/","https://cheq.ai/"],["https://www.fraudlogix.com/about/","https://www.fraudlogix.com/"],["https://www.trafficguard.ai/"],["https://www.anura.io/"],["https://spideraf.com/"]]}