{"page":"/blog/ad-ops-explained","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Line item type","Priority","Guaranteed?","Typical use","Source"],"rows":[["Sponsorship","4","Yes","Takeovers: a share of impressions for set dates","Google"],["Standard","6, 8 or 10","Yes","A fixed number of impressions by an end date","Google"],["Network","12","No","Partner ad networks without an impression goal","Google"],["Bulk","12","No","Partners with an impression cap","Google"],["Price priority","12","No","Unsold inventory, filled by the highest-paying line item","Google"],["Ad Exchange and AdSense","12","No","Google's own demand","Google"],["House","16","No","Fallback ads with no price, such as the publisher's own promotions","Google"]],"sourceUrls":[["https://support.google.com/admanager/answer/177279?hl=en"],["https://support.google.com/admanager/answer/177279?hl=en"],["https://support.google.com/admanager/answer/177279?hl=en"],["https://support.google.com/admanager/answer/177279?hl=en"],["https://support.google.com/admanager/answer/177279?hl=en"],["https://support.google.com/admanager/answer/177279?hl=en"],["https://support.google.com/admanager/answer/177279?hl=en"]]}