{"page":"/blog/agent-ready-ad-infrastructure","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Capability","What \"ready\" looks like","Standard or spec","Status (date)","Source"],"rows":[["1","Readable product catalogue","Products, formats, audiences and prices as structured data","AdCP get_products; IAB OpenProposal (AAMP 3.0)","AdCP 3.2 shipped (GA 30 Sep 2026); OpenProposal is a proposal (v3.0-draft-1, comment to 10 Nov 2026)","AdCP versioning; IAB Tech Lab, 22 Sep 2026"],["2","Shared vocabulary","The same IDs for formats, placements and categories","AdCOM 1.0","Shipped","AdCOM on GitHub"],["3","Deals an agent can read and sync","Deal terms in a standard object, synced between SSP and DSP","OpenRTB 2.6 pmp.deals; IAB Deals API v1.0","OpenRTB shipped (2.6-202606, 11 Jun 2026); Deals API v1.0 out for comment 4 Dec 2025, final status n/d","openrtb2.x releases; IAB Tech Lab, 4 Dec 2025"],["4","Guaranteed orders by API","Orders and lines created and changed through an API","OpenDirect 2.1","Shipped (8 Jul 2024); AAMP 2.3 agents conform to it (30 Jul 2026)","OpenDirect releases; IAB Tech Lab, 30 Jul 2026"],["5","Tool endpoint for AI models","An MCP server exposing your actions as tools","Model Context Protocol, revision 2026-07-28","Shipped (28 Jul 2026)","MCP releases"],["6","Agent-to-agent endpoint","Tasks other agents can delegate to yours","Agent2Agent (A2A) v1.0","Shipped (v1.0.0 on 12 Mar 2026; v1.0.1 on 28 May 2026)","A2A releases"],["7","Discovery files","Public files saying who you are and which agents act for you","A2A agent card at /.well-known/agent-card.json; AdCP brand.json and adagents.json","Shipped","A2A specification; AdCP seller verification"],["8","Registry listing","Entry with legal name, verified domain and live endpoint","IAB Tech Lab Agent & MCP Server Registry; AgenticAdvertising.org registry","Shipped (IAB registry live 3 Mar 2026; 53 entries on 9 Nov 2026)","IAB Tech Lab roadmap letter; IAB Tech Lab registry; AAO stats"],["9","Proof of authority to sell","Evidence that a seller agent may sell the inventory it offers","AdCP adagents.json; IAB \"ads.txt for agents\"","AdCP shipped; IAB version is a roadmap item (4 Mar 2026), a proposal","AdCP seller verification; IAB Tech Lab, 4 Mar 2026"],["10","Authentication","Credentials tied to an account; stronger proof for spend","MCP authorization (OAuth 2.1); AdCP bearer, mTLS or RFC 9421 signatures","MCP shipped; AdCP signatures optional in 3.x, required for spend in 4.0 (target early 2027), a proposal","MCP authorization, 2026-07-28; AdCP authentication"],["11","Idempotent orders","A retried order books once","AdCP idempotency_key; AAMP 3.0 SDK hardening","AdCP shipped (3.x); AAMP 3.0 work in comment (22 Sep 2026)","AdCP, calling an agent; IAB Tech Lab, 22 Sep 2026"],["12","Spend caps and human approval","Hard limits; a person approves above a threshold","AAMP 2.3 Buyer and Seller Agents; AdCP governance (check_governance)","AAMP 2.3 shipped (30 Jul 2026); AdCP governance shipped as a hook the seller must wire up","IAB Tech Lab, 30 Jul 2026; AdCP trust"],["13","Pricing integrity","Every price traces to a real source; unknown prices stay empty","AAMP 2.3 pricing provenance; Seller Agent v2.3.2","Shipped in the reference agents (29 to 30 Jul 2026)","PPC Land, 30 Jul 2026; seller-agent releases"],["14","Privacy diligence before a deal","Vendor checks run before data or money moves","AAMP 2.3 IAB Diligence Platform and SafeGuard Privacy gate","Shipped, off by default (30 Jul 2026)","IAB Tech Lab, 30 Jul 2026"],["15","Audit log","Every tool call and decision recorded with inputs and outputs","AdCP get_plan_audit_logs; AAMP seller agent event log","AdCP shipped (3.x); seller agent GET /events in v2.4.0 (4 Aug 2026)","AdCP trust; seller-agent releases"],["16","Bidstream extensions (optional)","Agent enrichment or audience signals inside the auction","ARTF v1.0; Agentic Audiences v1.1","ARTF v1.0 tagged 20 Jul 2026; Agentic Audiences v1.1 released Aug 2026","ARTF releases; IAB Tech Lab standards page"]],"sourceUrls":[["https://docs.adcontextprotocol.org/dist/docs/3.2.8/reference/versioning.md","https://iabtechlab.com/press-releases/iab-tech-lab-introduces-aamp-3-0-with-openproposal/"],["https://github.com/InteractiveAdvertisingBureau/AdCOM"],["https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases","https://iabtechlab.com/press-releases/iab-tech-lab-releases-deals-api-to-standardize-programmatic-deal-sync/"],["https://github.com/InteractiveAdvertisingBureau/OpenDirect/releases","https://iabtechlab.com/press-releases/iab-tech-lab-releases-aamp-2-3-bringing-enterprise-grade-infrastructure-and-privacy-diligence-to-agentic-advertising/"],["https://github.com/modelcontextprotocol/modelcontextprotocol/releases"],["https://github.com/a2aproject/A2A/releases"],["https://github.com/a2aproject/A2A/blob/main/docs/specification.md","https://docs.adcontextprotocol.org/dist/docs/3.2.8/verification/overview.md"],["https://iabtechlab.com/navigating-the-agentic-frontier-the-iab-tech-lab-2026-roadmap/","https://registry.iabtechlab.ai/","https://agenticadvertising.org/api/registry/stats"],["https://docs.adcontextprotocol.org/dist/docs/3.2.8/verification/overview.md","https://iabtechlab.com/introducing-the-iab-tech-lab-agent-registry/"],["https://modelcontextprotocol.io/specification/2026-07-28/basic/authorization","https://docs.adcontextprotocol.org/dist/docs/3.2.8/building/by-layer/L2/authentication.md"],["https://docs.adcontextprotocol.org/dist/docs/3.2.8/protocol/calling-an-agent.md","https://iabtechlab.com/press-releases/iab-tech-lab-introduces-aamp-3-0-with-openproposal/"],["https://iabtechlab.com/press-releases/iab-tech-lab-releases-aamp-2-3-bringing-enterprise-grade-infrastructure-and-privacy-diligence-to-agentic-advertising/","https://docs.adcontextprotocol.org/dist/docs/3.2.8/trust.md"],["https://ppc.land/aamp-2-3-blocks-ai-agents-from-inventing-ad-prices-iab-tech-lab-says/","https://github.com/IABTechLab/seller-agent/releases"],["https://iabtechlab.com/press-releases/iab-tech-lab-releases-aamp-2-3-bringing-enterprise-grade-infrastructure-and-privacy-diligence-to-agentic-advertising/"],["https://docs.adcontextprotocol.org/dist/docs/3.2.8/trust.md","https://github.com/IABTechLab/seller-agent/releases"],["https://github.com/IABTechLab/agentic-real-time-framework/releases","https://iabtechlab.com/standards/agentic-advertising-and-ai/"]]}