{"page":"/blog/ai-agents-data-leakage","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Data class","Examples","Where it usually lives","Why it is sensitive"],"rows":[["Bid and auction data","Bid requests, bids, clearing prices, win rates, log-level data","DSP, SSP, exchange logs","Reveals pricing strategy and may carry device IDs and location"],["Deal terms and prices","Floors, rate cards, negotiated CPMs, deal IDs","SSP, sales systems, contracts","Commercially confidential; a leak weakens every later negotiation"],["Audiences and identifiers","CRM lists, hashed emails, segment definitions","Data warehouse, DMP, clean room","Personal data under GDPR and US state laws"],["Clean-room outputs","Overlap counts, reach and conversion aggregates","Clean room results tables","Aggregates can still single people out if queried repeatedly"],["Briefs and creative","Campaign plans, budgets, unreleased products, creative files","Agency tools, email, shared drives","Business secrets; also a carrier for injected instructions"],["Credentials","API keys, OAuth tokens, seat logins","Agent configuration, secret stores","One stolen token can unlock all of the above"]],"sourceUrls":[[],[],[],[],[],[]]}