{"page":"/blog/ai-agents-media-buying","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Level","What it does","Example of evidence to ask for"],"rows":[["1. Assistant","Answers questions, drafts plans and reports","Sample outputs; no write access"],["2. Co-pilot","Proposes changes that a person applies","Change logs showing human approval on every action"],["3. Agent with guardrails","Executes changes within limits such as budget caps and allowlists","A tool list, the limits and an audit log of its actions"],["4. Autonomous optimiser","Plans, buys and re-allocates without approval per action","Contract terms on who is liable for its decisions"]],"sourceUrls":[[],[],[],[]]}