{"page":"/blog/ai-agents-media-buying","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Product or programme","Company","What it does","Status on 9 Nov 2026","Evidence and date"],"rows":[["Amazon Ads Agent (platform)","Amazon","Single console for sponsored ads, DVA and Full-Funnel Campaigns","Live; renamed 29 Sep 2026","Amazon Ads, 29 Sep 2026"],["Full-Funnel Campaigns","Amazon","Amazon's AI plans, runs and optimises one campaign across formats","Live for all US advertisers (company statement)","Amazon Ads, 29 Sep 2026"],["DVA+","Amazon","Simplified programmatic buying with AI optimisation","Roll-out from late October 2026; open beta not confirmed","Amazon Ads; PPC Land, 29 Oct 2026"],["Conversational agent in Ads Agent","Amazon","Planning, targeting and analytics by chat","Closed beta, 25 countries","PPC Land, 29 Oct 2026"],["Amazon Ads MCP server","Amazon","Lets an advertiser's own AI model call Amazon Ads APIs","Beta opened 2 Feb 2026; three regional entries listed as GA in the registry","PPC Land, 15 Oct 2026; IAB Tech Lab registry"],["Agent-to-agent buying framework","Omnicom","Buys inventory directly from publishers' agents via AdCP","Live buys for several clients (company claim)","Digiday, 29 Apr 2026"],["\"AI growth engine\" with LiveRamp and Epsilon","Publicis Groupe","Data enrichment, activation and measurement in clients' own environments, feeding Marcel's agentic layer","Launched 2 Nov 2026; no public pricing","Publicis Groupe, 2 Nov 2026; PPC Land, 2 Nov 2026"],["Agent Hub on WPP Open","WPP","Library of strategy and creative agents for clients and staff","Live since 5 Jan 2026; not a buying agent","WPP, 5 Jan 2026"],["Buyer Agent for video","WPP Media","TV and CTV buying inside WPP Open","In development (June 2026)","The Desk, 22 Jun 2026"],["AgenticOS guardrails","PubMatic","Limits and audit logs for buying agents on PubMatic's platform","Launched 5 Aug 2026; piloted by Rise (company claim)","PPC Land, 5 Aug 2026"],["Alli Buyer Cloud Agent","PMG","Agency buying agent exposed over MCP","Beta, per registry","IAB Tech Lab registry"],["Fully automated campaigns","Meta","Advertiser supplies a URL and budget; AI does creative and targeting","Reported target for 2026; status not confirmed by Meta","Social Media Today on WSJ, 2 Jun 2025"]],"sourceUrls":[["https://advertising.amazon.com/library/news/amazon-ads-agent"],["https://advertising.amazon.com/library/news/amazon-ads-agent"],["https://advertising.amazon.com/library/news/amazon-ads-agent","https://ppc.land/amazon-calls-its-ad-platform-an-agent-but-the-agent-is-still-closed-beta/"],["https://ppc.land/amazon-calls-its-ad-platform-an-agent-but-the-agent-is-still-closed-beta/"],["https://ppc.land/meta-named-a-future-that-never-came-amazon-ads-agent-names-one-that-exists/","https://registry.iabtechlab.ai/auth.md"],["https://digiday.com/media-buying/that-is-an-objective-omnicom-tests-ai-agents-to-cut-out-the-ad-tech-middlemen/"],["https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-completes-liveramp-acquisition-launches-the-industry-s-first-plug-and-play-ai-growth-engine-that-clients-fully-own-and-control","https://ppc.land/publicis-acquires-liveramp-the-data-hub-its-agency-rivals-rely-on/"],["https://www.wpp.com/en/news/2026/01/wpp-launches-agent-hub-on-wpp-open-providing-clients-with-access-to-advanced-agentic-ai"],["https://thedesk.net/2026/06/wpp-media-launches-ai-standards-initiative/"],["https://ppc.land/pubmatic-guardrails-block-ai-agents-from-unapproved-ad-inventory/"],["https://registry.iabtechlab.ai/auth.md"],["https://www.socialmediatoday.com/news/meta-plans-to-enable-fully-ai-automated-ads-by-2026/749604/"]]}