{"page":"/blog/airline-hotel-media-networks","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Surface","What the owner can prove","What it cannot prove"],"rows":[["Airline app and email","Bookings and ancillary purchases on the owner's channels","Purchases with non-travel advertisers"],["Seatback screens","Impressions on a screen during a flight","That a specific person watched; there is no published MRC accreditation for seatback impressions in our sources"],["Wi-Fi portal","Logins and clicks by identified members (Delta, United) or by flight (Viasat)","Off-plane conversions without a clean-room match"],["Hotel TV and app","Stays and on-property spend at the owner","Bookings with competitors or non-travel purchases"],["Travel agency sites","Bookings made on the agency","Bookings made directly with the hotel or airline after the ad"]],"sourceUrls":[[],[],[],[],[]]}