{"page":"/blog/amazon-dsp-cost","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Date","Change","Source"],"rows":[["September 2018","Amazon Advertising Platform renamed Amazon DSP","PPC Land, 15 Oct 2026"],["November 2025","DSP and ads console merged into Campaign Manager at unBoxed","PPC Land, 15 Oct 2026"],["29 September 2026","Platform renamed Amazon Ads Agent; DSP campaigns become DVA+; DVA+ in US closed beta","PPC Land, 29 Oct 2026"],["November 2026","DVA+ with advanced settings \"available to limited advertisers in the US\"","Amazon Ads DVA+, accessed 9 Nov 2026"],["Q1 2027 (planned)","DVA+ general availability targeted in 35 markets","PPC Land, 29 Oct 2026"]],"sourceUrls":[["https://ppc.land/meta-named-a-future-that-never-came-amazon-ads-agent-names-one-that-exists/"],["https://ppc.land/meta-named-a-future-that-never-came-amazon-ads-agent-names-one-that-exists/"],["https://ppc.land/amazon-calls-its-ad-platform-an-agent-but-the-agent-is-still-closed-beta/"],["https://advertising.amazon.com/products/display-video-audio"],["https://ppc.land/amazon-calls-its-ad-platform-an-agent-but-the-agent-is-still-closed-beta/"]]}