{"page":"/blog/amazon-dsp-cost","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Reported","Figure","Scope","Source"],"rows":[["November 2024","About 10% of intended spend (Google 15%, The Trade Desk 20%)","Typical buyer experience","Digiday, 6 Nov 2024"],["April 2025","0% DSP fee on any Amazon media; 1% on a set of streaming publishers","Programmatic guaranteed, one beta tester","AdExchanger, 28 Apr 2025"],["May 2025","1% tech fee","Programmatic guaranteed on premium open web, Amazon pitch deck","Digiday, 30 May 2025"],["July 2025","10% platform fee plus 15% service fee","Amazon-managed service","PPC Land, 18 Jul 2025"],["October 2025","Typically 4% to 8%, sometimes 1%, occasionally zero","Depends on spend, agency and inventory","Digiday, 7 Oct 2025"],["December 2025","No fee on guaranteed deals for Amazon-owned media; 1% on open-web publishers","Reported pricing","PPC Land, 7 Dec 2025"]],"sourceUrls":[["https://digiday.com/marketing/advertisers-grow-spending-in-amazon-dsp-as-adoption-increases/"],["https://www.adexchanger.com/online-advertising/as-ctv-blooms-its-knives-out-for-the-trade-desks-take-rate/"],["https://digiday.com/marketing/pitch-deck-heres-how-amazon-has-been-selling-its-dsp-so-far-this-year/"],["https://ppc.land/amazon-launches-ad-tech-activation-partners-program/"],["https://digiday.com/marketing/with-microsoft-in-tow-amazons-dsp-tightens-its-grip-on-the-open-web/"],["https://ppc.land/amazon-consolidates-ad-platforms-while-expanding-streaming-and-music-features/"]]}