{"page":"/blog/amazon-dsp-cost","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Route","Platform fee","Service fee","Minimum","Source"],"rows":[["DVA+ automated (new)","Included in CPM billing; split n/d","None stated","None","Amazon Ads DVA+"],["Own self-service seat (advanced settings)","n/d; buyer reports 4% to 8%","None","Varies; \"tens of millions\" for direct access per one agency executive","Digiday, 7 Oct 2025; PPC Land, 15 Oct 2026"],["Self-managed on an activation partner's seat","7% to 10%","3% to 5%","None","PPC Land, 18 Jul 2025"],["Agency-managed through an activation partner","7% to 10%","15%","Set by the partner","PPC Land, 18 Jul 2025"],["Amazon-managed service","10%","15%","$50,000 reported; Amazon says it \"varies by country\"","PPC Land, 18 Jul 2025; Amazon Ads Agent"]],"sourceUrls":[["https://advertising.amazon.com/products/display-video-audio"],["https://digiday.com/marketing/with-microsoft-in-tow-amazons-dsp-tightens-its-grip-on-the-open-web/","https://ppc.land/meta-named-a-future-that-never-came-amazon-ads-agent-names-one-that-exists/"],["https://ppc.land/amazon-launches-ad-tech-activation-partners-program/"],["https://ppc.land/amazon-launches-ad-tech-activation-partners-program/"],["https://ppc.land/amazon-launches-ad-tech-activation-partners-program/","https://advertising.amazon.com/adtech-solutions/amazon-ads-agent"]]}