{"page":"/blog/aws-clean-rooms-vs-snowflake-vs-liveramp","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Attribute","AWS Clean Rooms","Snowflake Data Clean Rooms","LiveRamp Clean Room"],"rows":[["Pricing model","Pay per use: CRPU-hours for queries; per 1,000 profiles for lookalikes; per 1,000 records for matching; per GB-month for intermediate tables (AWS pricing)","Snowflake credits for warehouse and task compute, under the customer's contract (Snowflake docs)","Annual token commitment plus priced add-ons (LiveRamp pricing)"],["Published price points","$2.00 per CRPU-hour Spark SQL; $4.00 PySpark; +$2.00 differential privacy (US East examples) (AWS pricing)","None for the clean room; credit prices vary by edition, cloud and region (Snowflake pricing options)","Standard tier from $20,000 a year; Premier and Enterprise n/d (LiveRamp pricing)"],["Who pays","A member chosen as payer; changeable since 21 May 2026 (AWS document history)","The analysis runner (Snowflake docs)","The contracting customer"],["Compute location","AWS-managed compute in 11 AWS Regions; data stays in S3, Glue, Athena, Snowflake or Databricks (AWS pricing)","Inside Snowflake accounts on AWS, Azure or Google Cloud (Snowflake product page)","LiveRamp data planes on AWS, Azure and Google Cloud, or the owner's Snowflake, AWS or BigQuery account (LiveRamp docs)"],["Query model","Spark SQL and PySpark under aggregation, list or custom analysis rules (AWS user guide)","JinjaSQL templates, optional free-form SQL, Python code specs (Snowflake docs)","\"Questions\" (parameterised query templates); Spark SQL in hybrid rooms, native SQL in native rooms (LiveRamp docs)"],["Machine learning","Clean Rooms ML: AWS lookalike model, custom models, synthetic training data (AWS document history)","ML Jobs in isolated containers, GA July 2026 (Snowflake, 8 July 2026)","Clean Compute on Apache Spark runs custom Python in hybrid and confidential rooms (LiveRamp docs)"],["Identity and entity resolution","AWS Entity Resolution: rule-based matching, or provider-based matching with LiveRamp RampIDs (AWS pricing)","Identity connectors, such as TransUnion TruAudience (Snowflake docs, connectors)","RampID native to the platform (LiveRamp release notes, June 2026)"],["Activation destinations","Results to members' S3 buckets; lookalike segments exported by the seed provider (AWS user guide, ML)","Results saved to a collaborator's Snowflake account; Google Ads and Meta connectors documented for legacy rooms (Snowflake docs, connectors)","Media destinations managed by API; \"25,000 publishers\" in LiveRamp's network (company claim, Publicis Groupe)"],["Differential privacy","Managed, with privacy budget and noise per query; GA 10 April 2024 (AWS What's New)","Optional, off by default; daily privacy budget per account (Snowflake docs)","Laplacian noise injection and limits on repeated runs (LiveRamp docs, privacy)"],["Aggregation thresholds","Owner sets a minimum of distinct values per row, at least 2; strictest rule wins (AWS user guide)","Not enforced by differential privacy; owners add thresholds separately (Snowflake docs)","Crowd size (k-minimum) on outputs and an aggregation threshold rule on inputs (LiveRamp docs, privacy)"],["Other privacy controls","Cryptographic computing (C3R), data access budgets, comparison controls (AWS document history)","Data offering specs; join, column and activation policies (Snowflake docs)","Trusted execution environment rooms on Azure; purpose, time and role controls (LiveRamp docs)"],["API","AWS Clean Rooms API (AWS API reference)","Collaboration API as stored procedures, GA 9 April 2026 (Snowflake release notes)","Clean Room API and Python client (June 2026) (LiveRamp developer docs)"],["What partners need","An AWS account each, invited by account ID (AWS user guide)","A Snowflake account; Enterprise Edition for data providers (Snowflake docs)","Access to LiveRamp Clean Room; data can stay in their own cloud (LiveRamp docs)"],["Typical users named by the vendor","Kinective Media by United Airlines, DIRECTV, Fox, Comscore, Amazon Marketing Cloud (AWS customers)","Indeed, Roku, Horizon Media (Snowflake product page); Kroger Precision Marketing, VideoAmp (Snowflake, July 2026)","Netflix, Costco, DICK'S Media, Pinterest (case studies, LiveRamp)"]],"sourceUrls":[["https://aws.amazon.com/clean-rooms/pricing/","https://docs.snowflake.com/en/user-guide/cleanrooms/cleanroom-cost","https://liveramp.com/pricing"],["https://aws.amazon.com/clean-rooms/pricing/","https://www.snowflake.com/en/pricing-options/","https://liveramp.com/pricing"],["https://docs.aws.amazon.com/clean-rooms/latest/userguide/doc-history.html","https://docs.snowflake.com/en/user-guide/cleanrooms/overview"],["https://aws.amazon.com/clean-rooms/pricing/","https://www.snowflake.com/en/product/features/data-clean-rooms/","https://docs.liveramp.com/clean-room/en/configure-clean-rooms.html"],["https://docs.aws.amazon.com/clean-rooms/latest/userguide/analysis-rules.html","https://docs.snowflake.com/en/user-guide/cleanrooms/overview","https://docs.liveramp.com/clean-room/en/configure-clean-rooms.html"],["https://docs.aws.amazon.com/clean-rooms/latest/userguide/doc-history.html","https://www.snowflake.com/en/blog/ml-jobs-snowflake-data-clean-rooms/","https://docs.liveramp.com/clean-room/en/configure-clean-rooms.html"],["https://aws.amazon.com/clean-rooms/pricing/","https://docs.snowflake.com/en/user-guide/cleanrooms/connector-identity","https://docs.liveramp.com/connect-2/en/june-2026-liveramp-clean-room-release-notes.html"],["https://docs.aws.amazon.com/clean-rooms/latest/userguide/machine-learning.html","https://docs.snowflake.com/en/user-guide/cleanrooms/connector-activation","https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-completes-liveramp-acquisition-launches-the-industry-s-first-plug-and-play-ai-growth-engine-that-clients-fully-own-and-control"],["https://aws.amazon.com/about-aws/whats-new/2024/04/aws-clean-room-differential-privacy","https://docs.snowflake.com/en/user-guide/cleanrooms/differential-privacy","https://docs.liveramp.com/connect/en/understanding-liveramp-clean-room-privacy-and-governance-controls.html"],["https://docs.aws.amazon.com/clean-rooms/latest/userguide/analysis-rules.html","https://docs.snowflake.com/en/user-guide/cleanrooms/differential-privacy","https://docs.liveramp.com/connect/en/understanding-liveramp-clean-room-privacy-and-governance-controls.html"],["https://docs.aws.amazon.com/clean-rooms/latest/userguide/doc-history.html","https://docs.snowflake.com/en/user-guide/cleanrooms/v1/policies","https://docs.liveramp.com/clean-room/en/configure-clean-rooms.html"],["https://docs.aws.amazon.com/clean-rooms/latest/apireference/Welcome.html","https://docs.snowflake.com/en/release-notes/2026/other/2026-04-09-dcr","https://developers.liveramp.com/clean-room-api"],["https://docs.aws.amazon.com/clean-rooms/latest/userguide/create-collab-queries.html","https://docs.snowflake.com/en/user-guide/cleanrooms/overview","https://docs.liveramp.com/clean-room/en/configure-clean-rooms.html"],["https://aws.amazon.com/clean-rooms/customers/","https://www.snowflake.com/en/product/features/data-clean-rooms/","https://www.snowflake.com/en/blog/ml-jobs-snowflake-data-clean-rooms/","https://liveramp.com/"]]}