{"page":"/blog/bank-transaction-data-advertising-gdpr-psd2","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Option","What it gives the business","What stays open","How hard it is to reverse"],"rows":[["Own-channel offers on legitimate interests, with objections and exclusions","Keeps offers on channels the bank controls.","Expectations, balancing and the source of signals remain open.","Placement rules can change; historical processing needs separate handling."],["Consent-based program","Connects the proposed purposes to a recorded choice.","Validity, withdrawal and separate payment and device limits remain open.","New uses can pause; prior copies and dependent vendors take separate work."],["No audience sharing with third parties","Narrows the audience recipient list.","Internal processing and any device use still need analysis.","Sharing can be introduced later under a new design and review."]],"sourceUrls":[[],[],[]]}