{"page":"/blog/bid-shading-explained","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Bid (CPM)","Win rate","Impressions won","Spend","Value delivered","Surplus"],"rows":[["$2.00","11.9%","119,203","$238","$477","$238"],["$2.50","26.9%","268,941","$672","$1,076","$403"],["$2.75","37.8%","377,541","$1,038","$1,510","$472"],["$3.00","50.0%","500,000","$1,500","$2,000","$500"],["$3.25","62.2%","622,459","$2,023","$2,490","$467"],["$3.50","73.1%","731,059","$2,559","$2,924","$366"],["$4.00 (no shading)","88.1%","880,797","$3,523","$3,523","$0"]],"sourceUrls":[[],[],[],[],[],[],[]]}