{"page":"/blog/bidder-as-a-service-vs-white-label-dsp-vs-self-hosted","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Vendor","What it offers","Evidence"],"rows":[["FreeWheel Beeswax","\"Bidder-as-a-Service (BaaS)\": a customizable DSP, single-tenant deployment, \"full white label capabilities, custom optimization, extensible APIs\". Bidding agents in any language, 10 ms timeout, same AWS region; \"Pacing-as-a-Service\" filters agent bids against delivery goals.","Beeswax product page, accessed 17 October 2026; FreeWheel docs, updated 12 August 2026; acquisition by FreeWheel announced 17 December 2020 (FreeWheel)."]],"sourceUrls":[["https://www.beeswax.com/products/","https://api-docs.freewheel.tv/advertiser/docs/bidding-agent","https://www.freewheel.com/news/freewheel-to-acquire-ad-tech-leader-beeswax"]]}