{"page":"/blog/bidder-as-a-service-vs-white-label-dsp-vs-self-hosted","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Route","Who","Evidence"],"rows":[["Custom development shops","Geomotiv (publishes a $550K–$900K build range, 4-role core team, 6–9 months to baseline); TeqBlaze custom services ($150K–$1.5M+ over 12–24 months; mid-scale builds \"around $10–25 million\" by its March 2026 estimate); BidsCube custom builds. Clearcode, the shop behind many \"how to build a DSP\" guides, now redirects clearcode.cc to avenga.com.","Geomotiv, 5 May 2026; TeqBlaze, 27 September 2026; TeqBlaze, 8 March 2026; BidsCube, 17 July 2026; clearcode.cc redirect observed 17 October 2026"],["Licensed platform with source, deployed on your infrastructure","A small number of vendors license a DSP for on-premise or own-cloud deployment; see the final section of this page for the one we operate.","n/a (product, final block only)"],["Open source","RTB4FREE (XRTB), an Apache-2.0 Java bidder, is marked \"RETIRED\" in its own README and points to a successor. We found no maintained open-source DSP with exchange certifications.","GitHub, benmfaul/XRTB, accessed 17 October 2026"]],"sourceUrls":[["https://geomotiv.com/blog/how-to-build-your-own-dsp-step-by-step-guide-to-building-a-custom-demand-side-platform/","https://teqblaze.com/blog/wls-development-cost","https://teqblaze.com/blog/how-to-set-up-your-own-dsp","https://bidscube.com/blog/how-to-build-a-dsp/"],[],["https://github.com/benmfaul/XRTB"]]}