{"page":"/blog/card-linked-offers-explained","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Of every $100 a marketer is billed","Amount","Goes to"],"rows":[["Consumer incentives","$42.5","Cardholders, as cash back or statement credit"],["Partner share and other third-party costs","$23.6","Banks, plus media and data costs"],["Adjusted contribution","$33.9","Cardlytics, before its own delivery, sales and overhead costs"]],"sourceUrls":[[],[],[]]}