{"page":"/blog/commerce-media-2027-outlook","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Quarter","Watch for","Why it matters"],"rows":[["Q4 2026","Citi–Kard closing; Mastercard POS pilots; Amex Ads property expansion; Delta hiring","Sets the 2027 bank and card roadmap"],["Q1 2027","eMarketer FMN forecast refresh (January); Klarna FY2026 ads line; Revolut 2026 disclosure; Uber Q4 2026 ad run rate","The only recurring public numbers"],["Q2 2027","Cannes launches (historically June: Kinective 2024, Marriott Media and JetBlue 2025, CVS–Reddit 2025)","New networks and clean-room deals cluster here"],["Q3 2027","Full Circle Media European markets; Walgreens Advertising Group under Sycamore; Mastercard new markets","Non-US expansion"],["Q4 2027","Agentic payment volumes, if disclosed; Visa media product, if any","Determines whether item 5 moves from speculation to scheduled"]],"sourceUrls":[[],[],[],[],[]]}