{"page":"/blog/contextual-advertising-personal-data-gdpr","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Provision","What it says","Source"],"rows":[["GDPR Article 4(1)","Personal data is information relating to an identified or identifiable natural person.","Source text"],["GDPR Recitals 26 and 30","The regulation looks at reasonably likely means of identification and addresses online identifiers.","Source text"],["ePrivacy Directive Article 5(3)","Storage or access on terminal equipment generally calls for consent, with exceptions for transmission and a strictly necessary requested service.","Source text"],["GDPR Articles 6 and 9","The regulation distinguishes the processing basis from conditions for special categories of personal data.","Source text"],["UK Privacy and Electronic Communications Regulations, regulation 6","The United Kingdom has separate rules and exceptions for storage and access.","Source text"]],"sourceUrls":[["https://eur-lex.europa.eu/eli/reg/2016/679/oj"],["https://eur-lex.europa.eu/eli/reg/2016/679/oj"],["https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02002L0058-20091219"],["https://eur-lex.europa.eu/eli/reg/2016/679/oj"],["https://www.legislation.gov.uk/uksi/2003/2426/regulation/6"]]}