{"page":"/blog/cookie-banner-rules-by-country","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Jurisdiction","Legal basis","Consent for advertising cookies","Reject-button rule","GPC or browser signal","Regulator guidance","Notable enforcement"],"rows":[["United Kingdom","PECR reg. 6 and Sch. A1, as amended 5 Feb 2026","Yes; new exceptions for statistics and appearance need information and a free way to object","ICO: refusal as easy as acceptance (ZwillGen via Legal 500, 1 May 2026)","Consent may be signified by \"amending or setting controls on the internet browser\" (Sch. A1, para. 2(3)); GPC: n/d","ICO storage and access technologies guidance, 29 Apr 2026","Sky Betting and Gaming reprimand, no fine, 16 Sep 2024 (Press Gazette, 17 Sep 2024); 17 preliminary enforcement notices by Dec 2025 (ICO)"],["Switzerland","Art. 45c(b) Telecommunications Act; Federal Act on Data Protection, as read by the FDPIC","Opt-out for \"normal\" profiling; consent where tracking reaches \"high-risk profiling\", which cross-site ad tracking may do","FDPIC: users must \"immediately recognise\" how to reject \"with just a few clicks\"","n/d","FDPIC guidelines, 22 Jan 2025, v1.1 6 Oct 2025","FDPIC final report on Ricardo and TX Group, 11 Apr 2024 (no fine); breaches of Art. 45c punishable by up to CHF 5,000 under Art. 53 TCA (FDPIC, footnote 5)"]],"sourceUrls":[["https://www.legislation.gov.uk/uksi/2003/2426/schedule/A1","https://www.legal500.com/intelligence/united-kingdom/privacy/ico-cookie-crackdown-20-the-icos-new-storage-and-access-technologies-guidance","https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-the-use-of-storage-and-access-technologies/","https://pressgazette.co.uk/news/sky-bet-reprimanded-by-ico-over-unlawful-cookie-usage/","https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2025/12/ico-action-secures-increased-cookie-compliance/"],["https://www.edoeb.admin.ch/dam/en/sd-web/brLL9rM3ny9d/Leitfaden%20des%20ED%C3%96B%20betreffend%20Datenbearbeitungen%20mittels%20Cookies%20und%20%C3%A4hnlichen%20Technologien%20V.%201.1%20vom%2006.10.2025_EN.pdf"]]}