{"page":"/blog/ctv-measurement-companies","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Question","Typical metric","Companies on this page","Accreditation body"],"rows":[["How many people or homes saw it?","Impressions, ratings, reach, frequency, demographics","Nielsen, Comscore, VideoAmp, iSpot, Samba","MRC; JIC certification for currencies (JIC, 22 September 2026)"],["What did they do next?","Site visits, searches, sales, incrementality","EDO, iSpot, VideoAmp, Samba, DoubleVerify (Rockerbox)","No outcome accreditation listed for these companies (MRC)"],["Did they pay attention?","Attention scores, time in view","iSpot, DoubleVerify","DoubleVerify attention accredited, but not for CTV (MRC)"],["Was the ad real, seen and suitable?","Invalid traffic (IVT), viewability, brand suitability","DoubleVerify, IAS, HUMAN, Pixalate","MRC, metric by metric (MRC)"]],"sourceUrls":[["https://www.prnewswire.com/news-releases/us-joint-industry-committee-re-certifies-comscore-ispot-and-videoamp-for-20262028-term-publishes-new-report-to-increase-currency-transparency-302885625.html"],["https://mediaratingcouncil.org/accreditation/digital"],["https://mediaratingcouncil.org/accreditation/digital"],["https://mediaratingcouncil.org/accreditation/digital"]]}