{"page":"/blog/ctv-measurement-companies","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["CTV metric","DoubleVerify","IAS","HUMAN","Pixalate"],"rows":[["SIVT detection, post-bid","Yes","Yes, certified apps","Yes","Yes"],["Pre-bid IVT detection","Yes","No","Yes","Under audit"],["Video viewability","Certified apps only","Certified apps only","No","No"],["SSAI video metrics","No","Certified traffic only","No","Yes"],["Property-level brand checks","Yes","No","No","No"]],"sourceUrls":[[],[],[],[],[]]}