{"page":"/blog/dco-html5-creative-pipelines","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Limit","IAB New Ad Portfolio (2017)","Chrome Heavy Ad Intervention","DV360 HTML5 display"],"rows":[["Initial load, 300x250","150 kB gzipped","n/a","n/a"],["Subload, 300x250","300 kB gzipped, after the page load event","n/a","n/a"],["Initial load, 970x250 billboard","250 kB, subload 500 kB","n/a","n/a"],["Total network","Unlimited after user interaction","Ad unloaded above 4 MB without interaction","5 MB maximum download"],["File or HTTP requests","10 in the initial load","n/a","100 HTTP calls; 100 files in the ZIP"],["CPU","30% of average CPU per active ad","15 s of main thread in any 30 s window, or 60 s in total","n/a"],["Animation","Stop when complete; none while out of view","n/a","30 seconds maximum"],["Slow networks","30% lighter on 3G or slower","n/a","n/a"],["Not counted","Ad server, measurement and verification files","All resources of child frames count","n/a"]],"sourceUrls":[[],[],[],[],[],[],[],[],[]]}