{"page":"/blog/dsa-advertising-transparency","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Extension field","Meaning in the specification","DSA hook"],"rows":[["dsarequired = 3","DSA object required; the publisher is an online platform","Article 26 applies to the seller"],["pubrender = 0, adrender","Who draws the transparency icon: publisher or advertiser","Article 26(1) \"in real time\" display"],["behalf","Name of whose behalf the ad is shown (max 100 characters)","Article 26(1)(b); Article 39(2)(b)"],["paid","Who paid, always sent even if the same","Article 26(1)(c); Article 39(2)(c)"],["transparency.dsaparams","Codes 1 profiling, 2 basic advertising, 3 precise geolocation","Article 26(1)(d) main parameters"],["datatopub = 2","Send the data to the publisher for audit","Article 39 repository records"]],"sourceUrls":[[],[],[],[],[],[]]}