{"page":"/blog/dsp-pricing-explained","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["DSP","Platform fee","Minimum spend","Data fees","Managed service","Log-level data","Public or ask","Source (date)"],"rows":[["The Trade Desk (Kokai)","% of spend; implied 21.6% in 2025, 20.3% in 2024; company says \"around 20%\"; Needham estimates 12% to 15%","n/d (no published minimum)","Audience Unlimited: 3.3% or 4.4% of impression cost in Control Mode; included in Performance Mode; third-party data users spend \"nearly 20%\" of media (company claim)","n/d","REDS feed exists; fee n/d","Take rate public via 10-K; fee range ask","10-K FY2025; AdExchanger, 28 Apr 2025; PPC Land, 4 Sep 2026; PPC Land, 29 Sep 2025"],["Amazon DSP (buying product renamed DVA inside Amazon Ads Agent, 29 Sep 2026)","Managed: 10% platform fee reported; self-service: \"technology fee (percentage of media spend)\", rate n/d; 0% on Amazon media and 1% on streaming publishers in a 2025 Complete TV beta","Managed: $50,000 reported; self-service: removed Nov 2025 per Nova Data, retained per Digiday (conflict); \"tens of millions\" for direct access per an agency executive, May 2026","n/d (Amazon audiences bundled; third-party n/d)","15% service fee reported","Amazon Marketing Cloud; fee n/d","Ask; Amazon says \"current pricing structure is carried forward\"","PPC Land, 15 Oct 2026; Nova Data, updated 8 Oct 2026; Media Planning Tool, accessed 17 Oct 2026; AdExchanger, 28 Apr 2025; Amazon Ads, accessed 17 Oct 2026"],["Google Display & Video 360","Negotiated; CMA 2019 data: 5% to 15% plus third-party fees","n/d","Third-party lists $0.50 to more than $2 CPM; commerce audiences as % of media with CPM cap (example 15% with $2.00 cap)","Via Google or resellers; n/d","Data Transfer files; fee n/d","Range public (regulator); contract ask","CMA, Appendix R, 1 Jul 2020; Google DV360 Help, accessed 17 Oct 2026; Google DV360 Help, commerce audiences, accessed 17 Oct 2026"],["Yahoo DSP","n/d","n/d","n/d","n/d","n/d","Ask (no public rate card found, 17 Oct 2026)","Checked 17 Oct 2026; no vendor pricing page"],["StackAdapt","% of spend implied (\"Most DSPs charge a percentage of media spend as a platform fee\"); rate n/d; \"no hidden tech fees\"","None: \"No minimum spend required to get started\"; guidance \"around $5k a month\"","n/d","Tiers Basic to Enterprise; prices n/d","n/d","Minimum public; fee ask","StackAdapt plans, accessed 17 Oct 2026"],["Basis Technologies","n/d","n/d","n/d","\"managed media services that work directly inside your platform environment\"; price n/d","n/d","Ask","Basis platform page, accessed 17 Oct 2026"],["Microsoft Invest (Xandr DSP)","Closed 28 Feb 2026","n/a","n/a","n/a","LLD feeds priced on request, batch only","Historical","PPC Land, 7 May 2026; Microsoft Learn, updated 22 Oct 2025"],["Epom white-label DSP","Light: 5% of spend or $250/month, whichever higher, up to 5,000 QPS; Pro: 5% or $2,000/month; Enterprise: custom, unlimited QPS","Branded tier aimed at agencies managing $5K to $50K a month","Pass-through; n/d","n/d","n/d","Public","Epom DSP pricing, accessed 17 Oct 2026; Epom white-label page, accessed 17 Oct 2026"],["TeqBlaze white-label DSP","Three packs; \"The final cost varies based on the complexity and scale of the project\"","n/d","n/d","n/d","Separate databases per client; LLD n/d","Ask","TeqBlaze, accessed 17 Oct 2026"],["DSP14","n/d (site unreachable 17 Oct 2026)","n/d","n/d","n/d","n/d","Ask","n/a"],["Beeswax Bidder-as-a-Service (FreeWheel)","\"Clients pay a flat fee based on tech usage instead of a spend fee\"; amount n/d","n/d","Pass-through; n/d","n/d","Runs \"in buyers' own clouds\", so logs are the buyer's","Model public; price ask","PPC Land, 17 Dec 2020; Beet.TV, 18 Dec 2020"],["Google Ads (as open-web buyer, for comparison)","Spread model: retains 10% to 20% of spend (12 months to Oct 2019); 30% average when paired with AdX","None","n/a","n/a","n/a","Public (regulator)","CMA, Appendix R, 1 Jul 2020"]],"sourceUrls":[["https://www.sec.gov/Archives/edgar/data/1671933/000167193326000014/ttd-20251231.htm","https://www.adexchanger.com/online-advertising/as-ctv-blooms-its-knives-out-for-the-trade-desks-take-rate/","https://ppc.land/take-rate/","https://ppc.land/the-trade-desk-launches-data-marketplace-overhaul-with-ai-scoring/"],["https://ppc.land/meta-named-a-future-that-never-came-amazon-ads-agent-names-one-that-exists/","https://novadata.io/resources/blog/amazon-dsp-guide","https://www.mediaplanningtool.com/amazon-dsp","https://www.adexchanger.com/online-advertising/as-ctv-blooms-its-knives-out-for-the-trade-desks-take-rate/","https://advertising.amazon.com/solutions/products/amazon-dsp"],["https://assets.publishing.service.gov.uk/media/5fe49625e90e071207e10eff/Appendix_R_-_fees_in_the_adtech_stack_WEB.pdf","https://support.google.com/displayvideo/answer/6212219?hl=en","https://support.google.com/displayvideo/answer/16640028?hl=en"],[],["https://www.stackadapt.com/plans-and-packages"],["https://basis.com/technology/platform"],["https://ppc.land/microsoft-monetizes-survival-bet-linkedin-data-on-amazon-dsp-ctv/","https://learn.microsoft.com/en-us/xandr/log-level-data/log-level-data-feeds"],["https://epom.com/pricing/dsp","https://epom.com/demand-side-platform/white-label"],["https://teqblaze.com/white-label-dsp"],[],["https://ppc.land/freewheel-to-acquire-beeswax/","https://www.beet.tv/2020/12/freewheel-buying-beeswax-to-boost-ad-demand.html"],["https://assets.publishing.service.gov.uk/media/5fe49625e90e071207e10eff/Appendix_R_-_fees_in_the_adtech_stack_WEB.pdf"]]}