{"page":"/blog/dsp-pricing-explained","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Line","Rate","Status"],"rows":[["Enterprise DSP platform fee","20% of spend","Sourced: \"consistently around 20%\" (AdExchanger, 28 Apr 2025); implied 21.6% (10-K FY2025)"],["Managed-service DSP","10% platform plus 15% service","Reported for Amazon managed service (PPC Land, 15 Oct 2026)"],["White-label DSP license","5% of spend or $2,000 a month, whichever higher","Sourced (Epom DSP pricing, accessed 17 Oct 2026)"],["Third-party data","5% of spend","Assumption, between the ANA Q3 2025 average of 2.7% (ANA Benchmark, Q3 2025) and the vendor claim of \"nearly 20%\" for heavy users (PPC Land, 29 Sep 2025)"],["Verification and ad serving","3% of spend","Assumption, below ISBA's 10% demand-side technology average, which also included data (ISBA, May 2020)"],["SSP fee","12.8% of the money that reaches the sell side","Sourced (ANA Benchmark, Q3 2025)"]],"sourceUrls":[["https://www.adexchanger.com/online-advertising/as-ctv-blooms-its-knives-out-for-the-trade-desks-take-rate/","https://www.sec.gov/Archives/edgar/data/1671933/000167193326000014/ttd-20251231.htm"],["https://ppc.land/meta-named-a-future-that-never-came-amazon-ads-agent-names-one-that-exists/"],["https://epom.com/pricing/dsp"],["https://s3.amazonaws.com/media.mediapost.com/uploads/Q32025ProgrammaticTransparencyBenchmark.pdf","https://ppc.land/the-trade-desk-launches-data-marketplace-overhaul-with-ai-scoring/"],["https://www.isba.org.uk/system/files/media/documents/2020-12/executive-summary-programmatic-supply-chain-transparency-study.pdf"],["https://s3.amazonaws.com/media.mediapost.com/uploads/Q32025ProgrammaticTransparencyBenchmark.pdf"]]}