{"page":"/blog/dsp-pricing-explained","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Line","A. Self-serve enterprise DSP","B. Managed-service DSP","C. White-label DSP, flat license"],"rows":[["Budget","$1,000,000","$1,000,000","$1,000,000"],["DSP platform fee","$200,000 (20%)","$100,000 (10%)","$50,000 (5% floor applies; $24,000 license minimum is below it)"],["Managed-service fee","$0","$150,000 (15%)","$0"],["Third-party data (assumption)","$50,000","$50,000","$50,000"],["Verification and ad serving (assumption)","$30,000","$30,000","$30,000"],["Reaches the sell side","$720,000","$670,000","$870,000"],["SSP fee (12.8%)","$92,160","$85,760","$111,360"],["Paid to publishers","$627,840 (62.8%)","$584,240 (58.4%)","$758,640 (75.9%)"],["Buy-side fees as share of budget","28.0%","33.0%","13.0%"]],"sourceUrls":[[],[],[],[],[],[],[],[],[]]}