{"page":"/blog/dv360-fees","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Source","What it says","Date of data"],"rows":[["Google, via AdExchanger, 23 June 2020","DV360 took an average of 13 cents of each dollar (company claim)","2019"],["CMA, Appendix R, 1 July 2020","DV360 take rate 5% to 15% plus third-party fees; 20% to 30% when DV360 buys through Google's own exchange","2019"],["Digiday, 6 November 2024","Buyers reported paying about 15% through Google's DSP, against 10% for Amazon and 20% for The Trade Desk","2024"],["The Trade Desk 10-K, FY2025","For comparison only: The Trade Desk's implied take rate was 21.6%","2025"]],"sourceUrls":[["https://www.adexchanger.com/platforms/google-opens-its-black-box-and-shares-fees-across-dv360-google-ads-and-google-ad-manager/"],["https://assets.publishing.service.gov.uk/media/5fe49625e90e071207e10eff/Appendix_R_-_fees_in_the_adtech_stack_WEB.pdf"],["https://digiday.com/marketing/advertisers-grow-spending-in-amazon-dsp-as-adoption-increases/"],["https://www.sec.gov/Archives/edgar/data/1671933/000167193326000014/ttd-20251231.htm"]]}