{"page":"/blog/eu-data-act-ad-tech","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["CTV data type","Likely status under Chapter II (our reading)","Basis","Open question"],"rows":[["Power state, uptime, app launches, timestamps, error logs","In scope as product or related service data","FAQ Q6 examples of usage patterns, timestamps and event logs","Whether \"readily available\" covers all log types"],["The programme or film shown","Out of scope","Recital 16; FAQ Q6 smart TV example","None for the content itself"],["ACR data: fingerprints matched to programmes","Unclear","Recital 16 (data generated when displaying content) versus Article 2(15) (product data)","Whether matching is \"derived\" data or data about use"],["Audience segments and household inferences","Out of scope as inferred or derived","Recital 15","Where raw ends and derived begins"],["Ad impression logs from a TV's own ad platform","Unclear","Article 2(6) related service; recital 16","Whether an ad service is a \"related service\" of the TV"],["Any of the above that is personal data","GDPR and ePrivacy apply as well, and prevail","Article 1(5)","Interaction with consent for ACR"]],"sourceUrls":[[],[],[],[],[],[]]}