{"page":"/blog/explainable-ai-bidding","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Layer","What it decides","Typical method","What an explanation looks like"],"rows":[["Eligibility filters","Whether the campaign may bid at all","Rules: blocklists, targeting, consent","The rule that passed or blocked the request"],["Value prediction","Probability of a click, view or conversion","Machine-learning model","Feature attributions for this prediction"],["Pacing and budget","How much of the value to spend now","Controller or learned policy","The multiplier and the budget state behind it"],["Price setting","How far below value to bid","Bid shading model in a first-price auction","The predicted winning price and the shade factor"]],"sourceUrls":[[],[],[],[]]}