{"page":"/blog/explainable-ai-bidding","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Field","What to check"],"rows":[["base_value plus attributions","They must add up to predicted_ctr: 0.0020 + 0.0020 = 0.0040. If they do not, the explanation is wrong or incomplete."],["value_cpm_usd","0.0040 × $1.50 × 1,000 = $6.00, the value of a thousand such impressions"],["pacing_multiplier","Budget state at bid time; $6.00 × 0.90 = $5.40"],["shading_factor","First-price shading; $5.40 × 0.75 = $4.05"],["model_version","Ties the explanation to a model you can request documentation for"],["outcome","Lets you compare predicted value with what was paid and what happened"]],"sourceUrls":[[],[],[],[],[],[]]}