{"page":"/blog/explainable-ai-bidding","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Platform or standard","What is disclosed","Per-bid attributions","Source and date"],"rows":[["Google Display & Video 360, custom bidding","Buyers assign weights to impression signals and outcomes (rules) or write scripts; the algorithm trains on past campaigns with machine learning; scripts can be uploaded and verified by API","n/d","Google, DV360 Help, accessed 9 Nov 2026"],["The Trade Desk, Kokai with Koa","Models for bid clearing, relevance scoring, budget optimisation, KPI scoring and forecasting; relevance score against a seed; three Koa modes since Q2 2026, on by default; Zuma \"applied settings\" view from 27 Aug 2026","n/d","PPC Land, 21 Oct 2026"],["IAB Tech Lab AAMP 2.3 (agent standard)","A pricing provenance field records where each price in an agent negotiation came from","Not applicable","PPC Land, 30 Jul 2026"]],"sourceUrls":[["https://support.google.com/displayvideo/answer/9723477?hl=en"],["https://ppc.land/kokai/"],["https://ppc.land/aamp-2-3-blocks-ai-agents-from-inventing-ad-prices-iab-tech-lab-says/"]]}