{"page":"/blog/explainable-ai-bidding","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Date","What applies","Relevance to bidding"],"rows":[["2 February 2025","Article 5 prohibited practices, including manipulative techniques and exploiting vulnerabilities","Applies to any AI system, including ad models, if the conduct meets the article's tests"],["2 August 2026","Article 50 transparency duties, including labelling of AI-generated content","Mainly creative generation, not bid pricing"],["2 December 2026","New bans in Article 5(1)(ba) and (bb) on generating non-consensual intimate images and child sexual abuse material; Article 111(4) marking deadline for generative systems placed on the market before 2 August 2026","Creative generation tools, not bid pricing"],["2 December 2027","Annex III high-risk obligations, including logging, human oversight and, under Article 86, a right to explanation for certain decisions","Only if a system falls into an Annex III category, such as creditworthiness under point 5(b)"],["2 August 2028","Annex I obligations for AI in regulated products","Rarely relevant to ad bidding"]],"sourceUrls":[[],[],[],[],[]]}