{"page":"/blog/fast-channels-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Platform","Owner (dated)","Where it runs","Channels (company figure)","Scale signal","How advertisers buy","Source"],"rows":[["Samsung TV Plus","Samsung Electronics; launched 2015","Samsung TVs, Galaxy phones and other Samsung devices","About 4,300 channels across 30 countries","100 million monthly active users worldwide (company claim)","Samsung Ads, which says it reaches 3 in 4 US TV households (company claim)","Samsung, 13 Feb 2026; Samsung Ads, accessed 9 Nov 2026"],["The Roku Channel","Roku, owned by Fox Corporation since 6 Nov 2026","Roku devices and Roku TVs; also other platforms","550+ live linear channels in the US","2.9% of US TV viewing, August 2026 (Nielsen)","Roku says it integrates with every major DSP and SSP; Amazon Ads and The Trade Desk named","Fox, 6 Nov 2026; Roku, 16 Jul 2026; Nielsen"],["Tubi","Fox Corporation (Tubi Media Group)","Most streaming platforms, web and mobile, US and select countries","340+ linear channels, including 100+ local station feeds","About 2.2% of US TV viewing over fiscal 2026; 13 billion+ hours","Tubi's ad sales team; Tubi says it has 110 million+ monthly active users (company claim)","Fox 10-K, FY2026; Tubi, accessed 9 Nov 2026"],["Pluto TV","Skydance Corporation (formerly Paramount Skydance), which completed its Warner Bros. Discovery merger on 6 Oct 2026","Smart TVs, streaming devices, consoles, web and mobile","\"Hundreds\" of live channels; exact count n/d","Measured inside Paramount in the Nielsen Gauge, per Roku","n/d in the sources read","Paramount Skydance 10-K, FY2025; Skydance 8-K, 6 Oct 2026; Pluto TV, accessed 9 Nov 2026"],["Fire TV Channels and Prime Video free channels","Amazon; Freevee brand phased out from November 2024","Fire TV devices; Prime Video app","900+ channels across 30+ categories on Fire TV Channels","n/d","Amazon's DSP, renamed within Amazon Ads Agent on 29 Sep 2026","Amazon Ads, accessed 9 Nov 2026; TV Tech, 13 Nov 2024; PPC Land, 29 Oct 2026"],["LG Channels","LG Electronics","LG smart TVs (webOS)","400+ channels in the US","LG Ad Solutions cites 49 million US and 216 million global LG smart TVs (company claim)","LG Ad Solutions","LG USA, accessed 9 Nov 2026; LG Ad Solutions, accessed 9 Nov 2026"],["VIZIO WatchFree+","Walmart, which completed its VIZIO purchase on 3 Dec 2024","VIZIO TVs","400+ live channels and 45,000+ on-demand titles","VIZIO says its OS reaches 100 million+ people in US households with a VIZIO device (company claim)","VIZIO Ads; Walmart Connect audiences via Yahoo DSP and Magnite in a closed proof of concept (28 May 2026)","Walmart, 3 Dec 2024; VIZIO Ads, accessed 9 Nov 2026; Walmart Connect, 28 May 2026"]],"sourceUrls":[["https://news.samsung.com/global/from-hardware-roots-to-global-media-platform-how-samsung-tv-plus-reached-100-million-users","https://www.samsung.com/us/business/samsungads/"],["https://www.sec.gov/Archives/edgar/data/1754301/000119312526451888/d141597dex991.htm","https://advertising.roku.com/learn/resources/everything-advertisers-want-to-know-about-fast-tv-answered","https://www.nielsen.com/data-center/the-gauge/"],["https://www.sec.gov/Archives/edgar/data/1754301/000162828026053960/fox-20260630.htm","https://corporate.tubitv.com/"],["https://www.sec.gov/Archives/edgar/data/2041610/000204161026000011/psky-20251231.htm","https://www.sec.gov/Archives/edgar/data/2041610/000110465926113913/tm2626659d7_8k.htm","https://corporate.pluto.tv/"],["https://advertising.amazon.com/solutions/products/streaming-tv-ads","https://www.tvtechnology.com/news/amazon-to-shut-down-freevee","https://ppc.land/amazon-calls-its-ad-platform-an-agent-but-the-agent-is-still-closed-beta/"],["https://www.lg.com/us/lg-channels","https://www.lgads.tv/"],["https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio","https://www.vizio.com/en/ads","https://www.walmartconnect.com/resources/articles/2026/expanding-access-to-walmart-first-party-data-across-leading-platforms"]]}