{"page":"/blog/fast-channels-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Field","What it tells the buyer"],"rows":[["content.livestream: 1","The content is scheduled, linear viewing rather than on demand (OpenRTB 2.6)"],["content.channel, content.network","The channel being watched and the company that owns or licenses it, so a buyer can target or block by channel"],["video.podid, poddur, maxseq","This slot belongs to a 120-second dynamic pod that holds at most four ads (OpenRTB implementation notes, 7.6)"],["video.rqddurs","Only 15- or 30-second ads fit; the spec created this field for live TV, where an inexact length leaves dead air"],["app.inventorypartnerdomain","The content owner whose own ads.txt authorises its sellers, used in inventory-sharing deals (OpenRTB 2.6)"],["device.devicetype: 3","A connected TV, per AdCOM's device list (AdCOM 1.0)"]],"sourceUrls":[["https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md"],[],["https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/implementation.md"],[],["https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md"],["https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/main/AdCOM%20v1.0%20FINAL.md"]]}