{"page":"/blog/fast-channels-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Model","Who sells the ads","Who gets the data","Suits"],"rows":[["Revenue share","The platform (or a vendor such as Amagi) sells the whole break and pays the channel owner a percentage","Mostly the platform","Content owners without an ad sales team or with channels in many countries"],["Inventory split","Each side gets a share of the ad minutes and sells its own share","Each side sees its own share; the platform still sees more","Broadcasters and large media owners with their own sales and ad servers"]],"sourceUrls":[[],[]]}