{"page":"/blog/financial-media-network-measurement","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Step","Value"],"rows":[["Customers shown the offer","100,000"],["Of those, customers who bought during the campaign","8,000 (8%)"],["Average purchase","$50"],["Attributed sales","$400,000"],["Campaign cost, fees and rewards included","$40,000"],["Attributed ROAS","10.0x"],["Holdout group of similar customers not shown the offer, purchase rate","7%"],["Buyers expected without the offer (7% of 100,000)","7,000"],["Incremental buyers","1,000"],["Incremental sales","$50,000"],["Incremental return on ad spend (iROAS)","1.25x"]],"sourceUrls":[[],[],[],[],[],[],[],[],[],[],[]]}