{"page":"/blog/floor-price-strategy","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Type","What it does","Where you meet it"],"rows":[["Hard floor","Bids below it are rejected","imp.bidfloor, Prebid enforcement, Ad Manager pricing rules"],["Soft floor","Bids above it clear second price; bids between it and the hard floor pay their own bid","Legacy second-price exchanges"],["Deal floor","Minimum for a private deal; with at 3 it is the fixed deal price","deal.bidfloor in OpenRTB"],["Duration floor","Floor that rises with ad length","mincpmpersec or durfloors for video and audio"],["Dynamic floor","Floor set per request by a model","Prebid floor providers, Ad Manager optimized floors"],["Target CPM","Floors vary per request so the average CPM meets a target","Ad Manager pricing rules"]],"sourceUrls":[[],[],[],[],[],[]]}