{"page":"/blog/floor-price-strategy","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Rule behaviour","What Google's help page says"],"rows":[["Limit","Up to 200 pricing rules per Ad Manager network"],["Overlap","If two rules target the same inventory, the higher price applies"],["Net of revenue share","A $1.00 bid on an 80/20 revenue share is worth $0.80, so a floor above $0.80 filters it"],["Floor sent to buyers","The lowest floor that applies to all buyers; advertiser- or brand-specific floors are enforced but not sent"],["Private Auctions","A deal-level toggle can let a deal skip pricing rules"],["Ad pods in apps","The floor applies to the combined CPM of the pod"],["Pricing options","Fixed floor, target CPM, or \"Let Google optimize floor prices\" (beta)"]],"sourceUrls":[[],[],[],[],[],[],[]]}