{"page":"/blog/gdpr-eprivacy-bidstream-tcf","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Purpose","Name (short)","Consent","Legitimate interest"],"rows":[["1","Store and/or access information on a device","Yes","No"],["2","Use limited data to select advertising","Yes","Yes"],["3","Create profiles for personalized advertising","Yes","No (removed in v2.2)"],["4","Use profiles to select personalized advertising","Yes","No (removed in v2.2)"],["5","Create profiles to personalize content","Yes","No (removed in v2.2)"],["6","Use profiles to select personalized content","Yes","No (removed in v2.2)"],["7","Measure advertising performance","Yes","Yes"],["8","Measure content performance","Yes","Yes"],["9","Understand audiences through statistics or combinations of data","Yes","Yes"],["10","Develop and improve services","Yes","Yes"],["11","Use limited data to select content","Yes","Yes"],["Special purpose 1","Ensure security, prevent and detect fraud, fix errors","n/a","Always permitted"],["Special purpose 2","Deliver and present advertising and content","n/a","Always permitted"]],"sourceUrls":[[],[],[],[],[],[],[],[],[],[],[],[],[]]}