{"page":"/blog/glba-service-provider-exception-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Option","What it gives the business","What stays open","How hard it is to reverse"],"rows":[["Offers in institution-owned channels","Uses existing placements and direct reporting.","Eligibility, notice and downstream services still matter.","Placements can change without transferring a buying seat."],["Contracted vendors with aggregate outputs to merchants","Adds delivery or measurement capacity.","Vendor functions and the exact merchant outputs need review.","Replacing integrations and contracts can take time."],["Sharing under notice and opt-out","Connects delivery to a separate disclosure route.","Scope, notices and consumer choices need evidence.","New disclosures can stop, while past copies remain a separate issue."],["Sharing with the consumer’s consent","Connects sharing to a specific recorded choice.","Consent scope, other rules and recipient reuse remain open.","Suppression can change faster than downstream contracts."]],"sourceUrls":[[],[],[],[]]}