{"page":"/blog/how-to-build-a-dsp-platform","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Phase","Core engineering","Operations and commercial","Source basis"],"rows":[["Build (months 1–8)","4 (architect, protocol, infra/edge, data)","1 technical PM","Geomotiv, 5 May 2026"],["Launch and scale (months 8–12)","5–8 (add backend, ML, frontend, SRE)","2–4 (traders, ad ops, 0.5 legal)","Epom, 11 September 2025"],["Steady state (year 2)","6–10","3–5","Assumption: the Epom roster at its midpoint, with one SRE added for 24/7 on-call (reasoning: a bidder is a production trading system; one person cannot carry the pager)"]],"sourceUrls":[["https://geomotiv.com/blog/how-to-build-your-own-dsp-step-by-step-guide-to-building-a-custom-demand-side-platform/"],["https://epom.com/blog/dsp/how-to-build-your-own-dsp"],[]]}