{"page":"/blog/how-to-build-a-dsp-platform","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Source","Build (capex)","Run (monthly or annual)","Timeline","Scope note"],"rows":[["BidsCube, 17 July 2026","MVP $150K–$400K; full $500K–$1.5M+","$20K–$80K/month","MVP 6–12 months; full 12–24 months","MVP = basic bidder, campaign manager, 5–10 SSP integrations; company claim"],["Geomotiv, 5 May 2026","$550K–$900K","$35K–$100K+/month: hosting $20K–$60K, SSP seat fees $5K–$15K, data and identity $10K–$25K, fraud and brand safety $5K–$10K","6–9 months to production baseline","Earlier \"Quiet DSP\" baseline $15K–$40K; company claim"],["Epom, 11 September 2025","n/d","$1.5–2.5M/year including salaries, servers, cloud, storage; plus ~$400K core team overhead","Planning 4–8 weeks; MVP 3–6 months; scaling 6–12 months; \"at least a year or two\" to feature-complete","Owning \"usually fails\" below >$50M/year spend; company claim by a white-label vendor"],["TeqBlaze, 8 March 2026","\"around $10–25 million\" mid-scale incl. infrastructure and compliance","$1.5–2.5M/year technology","12–24+ months","Build \"only if your advertising budget is more than $50M per year\"; company claim by a white-label vendor"],["TeqBlaze, 27 September 2026","$150K–$1.5M+ typical; $5M–$30M enterprise","up to $1.5–2.5M/year","12–24 months","Rented white-label alternative $2,000–$15,000/month; company claim"]],"sourceUrls":[["https://bidscube.com/blog/how-to-build-a-dsp/"],["https://geomotiv.com/blog/how-to-build-your-own-dsp-step-by-step-guide-to-building-a-custom-demand-side-platform/"],["https://epom.com/blog/dsp/how-to-build-your-own-dsp"],["https://teqblaze.com/blog/how-to-set-up-your-own-dsp"],["https://teqblaze.com/blog/wls-development-cost"]]}