{"page":"/blog/iab-tech-lab-agent-registry","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Field","What it records","Supplied by","Checked by the registry","Entries on 9 Nov 2026"],"rows":[["agent_name","Display name of the agent","Registrant","Reviewed by IAB Tech Lab before listing","53"],["legal_name","Company that operates the agent","Registrant","Matched against the GPP ID where one is given","53 (45 distinct)"],["primary_domain","The operator's web domain","Registrant","Yes: DNS TXT token sets domain_verified","46 verified"],["endpoint_url","Address of the MCP or A2A endpoint","Registrant","Yes: live probe sets endpoint_health_verified","52 with an endpoint; 45 healthy"],["protocol_type","mcp or a2a","Registrant","No","52 MCP, 1 A2A"],["type","Deployment: remote (hosted), local (installed), private (customer network)","Registrant","No","50 remote, 1 local, 2 private"],["category","One of the Tech Lab's categories, such as SSP, DSP, ad server, data provider","Registrant","No","53"],["status","Maturity: alpha, beta or ga","Registrant","No","3 alpha, 20 beta, 30 GA"],["gpp_id, gpp_verified","The company's GPP ID, which for TCF vendors carries the Global Vendor List ID","Registrant","Yes: sets gpp_verified","15 verified"],["capabilities, discovered_tools","Tool names and descriptions","Read from the endpoint or entered by hand","Tool list is read from the endpoint where possible","1,735 tools across 51 entries"],["endorsements","Certifications such as IAB Tech Lab Open Measurement, IAB UK Gold Standard, SOC 2 Type 2","Registrant or automated lookup","Some marked automated","15"],["auth_required","Whether the endpoint needs credentials","Registrant","No","15 yes, 38 no"],["pricing","Commercial model, for example \"enterprise\"","Registrant","No","20"],["documentation_url, repository_url, support_url","Where to read docs, code and get help","Registrant","No","27, 7, 29"],["iab_capabilities, iab_subcategories","Tech Lab taxonomy of capabilities and subcategories","Registrant","No","5, 0"],["industry_roles","Older taxonomy: buyer, publisher, service provider","Registrant","No","5"],["verification_status","Listing state","Registry","Yes","53 \"active\""],["iab_member","Membership flag","Registry","Unclear","false on all 53"]],"sourceUrls":[[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]]}