{"page":"/blog/in-game-advertising-platforms","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Format","What the player sees","Example","Main sellers","Measurement standard"],"rows":[["Intrinsic static or video","A billboard, poster or screen inside the game world","A drinks ad on a stadium hoarding in a football game","Anzu, Frameplay, Roblox (Billboards)","IIG Guidelines 2.0 (MRC, Aug 2022)"],["Rewarded video or playable","A full-screen ad the player chooses to watch for a reward","An extra life after a lost level","AdMob, Unity, AppLovin, Roblox","Standard in-app video rules; IIG excludes interstitials (MRC, Aug 2022)"],["Interstitial","A full-screen ad between levels, not chosen by the player","A video after each round of a puzzle game","Mobile ad networks","Standard in-app display and video rules"],["Banner","A strip at the top or bottom of the screen","A banner under a word game","Mobile ad networks","Standard in-app display rules"],["Sponsored item, portal or experience","A branded object, door or mini-world","A branded in-game jacket or a portal to a brand's world","Roblox, publishers' own sales teams","Platform metrics; hard-coded items fall outside IIG"],["Hard-coded integration","A brand built permanently into the game","A real car model in a racing game","Publishers, direct deals","Outside IIG scope, which covers ad-served placements only"]],"sourceUrls":[["https://mediaratingcouncil.org/sites/default/files/Standards/In-Game%20Advertising%20Measurement%20Guidelines%2008-31-22.pdf"],["https://mediaratingcouncil.org/sites/default/files/Standards/In-Game%20Advertising%20Measurement%20Guidelines%2008-31-22.pdf"],[],[],[],[]]}