{"page":"/blog/in-game-advertising-platforms","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Field","What it tells the buyer"],"rows":[["instl 1","Full-screen placement (OpenRTB 2.6)"],["rwdd 1","The player gets a reward for watching, such as an extra life"],["video.plcmt 3","Interstitial video played without other video content (AdCOM 1.0)"],["video.protocols 7, 11","VAST 4.0 and VAST 4.1"],["app.bundle","The game's store ID, which buyers check against app-ads.txt"],["device.devicetype 4","Phone"]],"sourceUrls":[["https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md"],[],["https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/main/AdCOM%20v1.0%20FINAL.md"],[],[],[]]}