{"page":"/blog/in-game-advertising-platforms","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Platform","Type","Ownership (dated)","Facts with dates","Source"],"rows":[["Unity (Unity Ads, ironSource Ads, LevelPlay)","Mobile ad networks, mediation, offerwall; Unity Vector machine-learning model since Q1 2025","Public (NYSE: U); merged with ironSource on 7 Nov 2022","Grow Solutions revenue $1,228.2M in 2025; $457.0M in Q3 2026, against $318.3M a year earlier","Unity 8-K, 7 Nov 2022; 10-K, FY2025; 10-Q, Q3 2026"],["AppLovin (AppLovin Ads, Axon, MAX, Adjust)","Ad platform for app and web advertisers; MAX in-app bidding; Adjust measurement","Public (Nasdaq: APP); sold its Apps business to Tripledot on 30 Jun 2025 for $400M in cash plus about 20% of Tripledot's equity","Revenue $5,480.7M in 2025, up 70%; Q3 2026 revenue up 55%","10-K, FY2025; 10-Q, Q3 2026"],["Google AdMob","Mobile ad network and mediation; rewarded, interstitial, banner, native","Alphabet","Rewarded ads countdown of 5 to 30 seconds; added video formats to its immersive ads beta (per Roblox)","AdMob Help; Roblox, 1 Apr 2025"],["Roblox","Platform selling immersive ads (Rewarded Video, Billboards, Portals), sponsored experiences and items","Public (NYSE: RBLX)","127M average DAUs in 2025; ad revenue described as insignificant; buyable via Google Ad Manager since 2025","10-K, FY2025; Roblox, 1 Apr 2025"],["Anzu","Intrinsic in-game ad SDK and exchange for mobile, PC and console","Private; investors n/d","Calls itself the sole officially licensed in-game ad provider for Xbox (company claim); click-enabled formats from 9 Feb 2026","Anzu PC and console page, accessed 9 Nov 2026; Anzu, 9 Feb 2026"],["Frameplay","Intrinsic in-game ad SDK and network","Private; ownership n/d","IAS measures its IVT and impression counts under a partnership announced 5 Oct 2023","Frameplay, 5 Oct 2023"],["Microsoft (Xbox)","No in-game ad product announced that we could find","Microsoft","Xbox's strategy chief said in June 2026 that ads under discussion were ad-supported tiers, not in-game ads","Windows Central, updated 12 Jun 2026"]],"sourceUrls":[["https://www.sec.gov/Archives/edgar/data/1810806/000119312522279161/d402948d8k.htm","https://www.sec.gov/Archives/edgar/data/1810806/000181080626000011/unity-20251231.htm","https://www.sec.gov/Archives/edgar/data/1810806/000181080626000055/unity-20260930.htm"],["https://www.sec.gov/Archives/edgar/data/1751008/000175100826000010/app-20251231.htm","https://www.sec.gov/Archives/edgar/data/1751008/000175100826000069/app-20260930.htm"],["https://support.google.com/admob/answer/7372450?hl=en","https://about.roblox.com/newsroom/2025/04/roblox-scales-video-ads-partners-with-google"],["https://www.sec.gov/Archives/edgar/data/1315098/000131509826000024/rblx-20251231.htm","https://about.roblox.com/newsroom/2025/04/roblox-scales-video-ads-partners-with-google"],["https://www.anzu.io/pc-console-game-developers","https://www.anzu.io/news/anzu-redefines-in-game-advertising-with-performance-driven-player-first-intrinsic-formats"],["https://frameplay.com/resource/frameplay-and-integral-ad-science-partnership-brings-greater-transparency-to-intrinsic-in-game-advertising/"],["https://www.windowscentral.com/gaming/xbox/oh-boy-xboxs-chief-strategist-is-floating-the-idea-of-in-game-ads"]]}