{"page":"/blog/in-game-advertising-platforms","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Inventory","How it is usually bought","Programmatic?"],"rows":[["Rewarded, interstitial and banner ads in mobile games","Mediation auctions and in-app bidding; advertisers buy through ad networks' own tools or DSPs","Yes, mostly automated, often priced on installs or return goals (AppLovin 10-K)"],["Intrinsic placements in mobile, PC and console games","PMP and programmatic guaranteed deals through DSPs, plus direct campaigns","Partly; deals dominate (company descriptions)"],["Roblox Rewarded Video and Billboards","Google Ad Manager programmatic, including PG and PMP deals, or direct insertion orders","Yes, since April 2025 (Roblox)"],["Roblox Premium Home takeovers, sponsored experiences","Direct with Roblox","No"],["Hard-coded product placement and custom branded worlds","Direct with the publisher or an agency","No"]],"sourceUrls":[["https://www.sec.gov/Archives/edgar/data/1751008/000175100826000010/app-20251231.htm"],[],["https://about.roblox.com/newsroom/2025/04/roblox-scales-video-ads-partners-with-google"],[],[]]}