{"page":"/blog/in-house-programmatic-operating-model","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Role","What the role does","Full in-house","Hybrid","Agency-led on own seats"],"rows":[["Head of programmatic","Owns strategy, budget, vendor contracts and results","In-house","In-house","In-house"],["Programmatic trader","Builds and optimises line items, deals and bids","In-house","Split","Agency"],["Ad operations specialist","Trafficking, tags, QA, discrepancy checks","In-house","Split","Agency"],["Data or analytics engineer","Log ingestion, warehouse, identity and consent plumbing","In-house","In-house","In-house or vendor"],["Measurement analyst","Reporting, incrementality tests, MMM inputs","In-house","In-house","Shared"],["Partnerships and supply lead","Deals, supply path optimization, publisher relationships","In-house","Split","Agency, with advertiser approval"],["Procurement and finance partner","Contract terms, fee audits, invoice reconciliation","In-house","In-house","In-house"]],"sourceUrls":[[],[],[],[],[],[],[]]}